Why? Well, for over 16 years, wed been producing very special work - for very special, very loyal clients. (Some pretty impressive ones too!) Wed developed proprietary tools and processes. And wed learned something very important about the experience received both by the people who use our solutions, and by the clients who partner with us to create them. And our old name and identity just didnt begin to capture all that.

So we got together as a team and worked long and hard to come up with a name that did capture it. But working long and hard didnt do it either. So we decided to get a bit whimsical. Oftentimes, the best solutions come from inspiration AND long, hard work! We applied the creativity, patience and persistence that we use in developing our courses into redefining who we are. And putting Interactive and Alchemy together somehow seemed to work!

Interactive seemed appropriate because our solutions are truly interactive. We put a lot of effort into understanding who were communicating to, why, and what theyll respond to. And most people dont respond well to courses that are really nothing more than electronic books or courses that are overloaded with too many examples of our incredible computer design talents.

Alchemy came out of the blue. We were talking about the magic involved in taking subject matter thats often well boring and turning into something that changes people. Changes how they think, how they do things, their job performance, or even how they feel about things. Now thats magic! And that magical transformation is what each and every one of us at Interactive Alchemy lives for. Seriously!

But weve babbled on about ourselves entirely too much. Perhaps youd like to know more about our solutions